Make Member Engagement Easy
Increasing member engagement, the degree to which members invest time and energy in your organization, is daunting. Conversations about it often end with everyone agreeing it is a good thing but no one having any idea how to make it happen. This article looks at three simple solutions to help you get started.
Morale is incredibly important to student organizations. Without it you will have trouble getting members to even show up, much less be engaged. If you want people to be more engaged then look for ways to increase morale.
Members may be willing to be more involved, especially if morale is high, but may not know how to do so. One solution is to offer members more opportunities to be engaged. An easy way to do this is to have the officers give a brief report on what they are working on at every meeting and invite others to join.
Break it Down
Even if there are opportunities for members they may no be the right ones. One barrier to getting involved is the scope of the commitment. A member may not want to take ownership of an entire project, but they may be willing to help with an aspect of it. Next time you are recruiting members to help with a project try breaking it down into small clearly defined tasks.
While these three solutions can help increase member engagement, it is important to have reasonable expectations. Realize that it is going to be a slow process. Focus on getting a few people more involved, even if it is only in a small way, and build on those successes. Stay the course and your time and effort will be rewarded.