Morale in Student Organizations
Morale is important for all types of organizations, but especially for student groups. It is not an exaggeration to say it is the lifeblood of these organization. Today we are going to dig into morale and explain why it determines an organization’s success or failure.
Morale refers to your organization’s energy at the current moment. If an organization has high morale then its members are feeling enthusiastic and loyal. If it is low then showing up and participating becomes a chore. This is both your organization’s greatest asset and also its biggest weakness.
Why it is Critical
Morale is the driving force behind student groups. Your officers and members are showing up because they care about your organization and what it stands for. That is great when morale is high because your members will work harder and longer than you could pay them to, but when it is low your members might not show up at all. Your organization’s ability to do anything, whether it is putting on a huge event or holding a simple meeting, depends on your members being invested enough to show up.
The easiest way to improve morale is to allow members to blow off steam. Morale often dips because the organization is going through a stressful period. Sometimes that stress comes from within, like a hotly contested issue being voted on, and other times it comes from an external source, such as a new campus policy. Giving members a safe way to vent their frustration prevents it from becoming bottled up and affecting the organization’s energy. The Attune app can be helpful with this because it brings together everything your organization needs to conduct business in a single app, which frees up social media and other platforms.
Student groups ignore morale at their own peril. It is something everyone should be thinking about because managing the organization’s collective energy is the responsibility of all of its members. Failing to take it seriously, or assuming it will work itself out, leaves your organization vulnerable.